Your personal brand is what people say about you when you are not in the room. So how do you go about creating an effective personal brand?
Don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. Your personal brand should be about other people, specifically what you can do for other people.
Think about your target market. Ask them questions in order to understand what makes them tick, what their values and beliefs are and what is of interest to them.
Build your elevator pitch. You want to tell your audience about what you do, about what makes you different and exciting. Create a short message that sums up what you’re about in a way which connects with your audience. Keep it simple and memorable.
Define your values. Authenticity is the cornerstone of personal branding. Your authenticity is what allows your audience to build trust with you, to engage with you, to tell others about you. Being authentic is about having stated values and being true to them.
Your values might be focused on accountability or driving innovation. Alternatively, they might be focused on corporate social responsibility, diversity or environmental awareness.
Keep your values at the heart of everything you do, as you interact with people, network on social media or when dealing with customers. Wherever and whenever you engage, ensure you do so in a way that is aligned with your values. Over time, you will build your personal brand.