The chances are your business has hundreds of competitors all looking for the same customers. With so much competition it is important to stand out from the crowd and be dramatically different so that people remember you and invite you to tender for their business.
Many customers now start their search for a supplier on the internet, so how can your website be different? Recently, a local building company followed me on twitter. Out of curiosity I followed the link to their website. There was the usual “this is what we do” but on the “meet the team page” after a short biography of each of the builders, there was a paragraph which said something along the lines of “To save you asking, Jimmy has tea with milk and one, and prefers bourbons over custard creams.” The drink and biscuit choice of each team member was listed.
I thought that this played up to the serotype of a builder and will certainly stick in my mind next time I am looking for a quote.
Here at GreenStones the team profiles on our website list three fascinating facts about each team member, one of which is a hoax. It’s up to the reader to decide which is the red herring!
How can you make your marketing memorable?
Call David on 01733 372618 or email him at: david@greenstones.co.uk with your ideas.